ON WRITING FOR EMAIL MARKETING// New post on The Social Edition.
Writing for email isn’t rocket science but like all digital content, it does need to be purposeful, designed well and always have a clear benefit to the user (reader).
- -You’ll learn the below 8 steps and how to- -
#1. Establish relevancy
#2. Write in the second person
#3. Talk about benefits not features
#4. Be brief
#5. Personalise, Personalise!!
#6. Embed your tone of voice
#7. Use actionable language on your buttons/links
#8. Align your subject line to the copy of the email - & do try emoji’s 😜