The fundamental concept behind Orveda is about strengthening rather than aggressing skin: working with skin, not against it or its skin barriers. The idea is that a healthy skin barrier is the best way to fight fast ageing, pollution and environmental aggressions. Instead of using molecules like retinol, fruit acids and peels which cause irritation, we rely on highly-concentrated (up to 15x more), different actives (some working on texture, collagen production, skin tone and glow, and others on skin barriers, including our microflora) rather than one molecule that is too harsh (even if efficient) and requires a heavy layer of SPF and thick moisturizers to heal the irritation (redness, flakiness, sensitivity) that comes with it… Our 19 highly-concentrated formulations are clinically-proven to have visible results on skin texture, tone, glow and overall beauty without irritation; and are suitable for even the most sensitive skins. In a way, it is "the end of the no pain, no gain” era and many dermatologists and plastic surgeons are thinking the same. What do you think, skincare lovers?