BMW says 'Thank You' to now Former Mercedes-Benz CEO in Cheeky Video To congratulate Dr. Zetsche on his retirement, BMW, one of the biggest rivals to #MercedesBenz, has released an emotional #video documenting the #Daimler #CEO's, Dieter Zetsche, last day at work. A short clip was published on YouTube that shows Zetsche saying #goodbye to his colleagues, handing in his badge, and being chauffeured home in a black #SClass. Once he arrives home, free from the pressure of running one of the largest and most important manufacturers in the #automotive industry, he goes to his garage and rides out in a #BMW #i8 #Roadster. BMW then tweeted the video with the caption, "Retirement is when you can leave your past behind and embrace your future 😉" . And Mercedes-Benz were quick to respond with "Thanks BMW for the kind suggestion - but we're 100% sure he already decided to #switchtoEQ" 😉 Zetsche has now passed his role in the company on to Ola Kallenius.