A frankenbrand is one who glossed over all the foundation elements of #brandbuilding You’re #visualidentity looks like it was pieced together from salvaged parts. There is no flow or consistency to your website. Your marketing materials don’t support each other and people don’t know what you stand for. If you have a frankenbrand you are in the company of many. ———————
The frankenbrand is a hodgepodge of many different elements. It is like poor urban planning with angry traffic looking for anywhere to escape. Different messages are competing for attention. Fonts and colors on your website and marketing materials are chaotic at best, or worse juvenile, and your audience ends up terribly confused. And a confused visitor bounces, trashes your e-mails and runs away screaming into the arms of your competition. ———————
Who Is Most Likely To Have A Frankenbrand?
Frankenbrands are very common with #coaches #healers, solo #professionals and #construction trades.
Frankenbrands repel better than they attract. People need to trust you before they enter your orbit. They need to have confidence that you are a competent professional. You may have 10 times the skills of your competition but if your competition has created a welcoming, #authority building brand with heart, and you have a frankenbrand, who do you think will attract more business? ———————
Frankenbrands are always competing for the scraps of those who have invested in building brand. If yours is a frankenbrand get used to extending your arms to embrace a new person and having your heart torn out as they continually run towards your less conscious but better #branded competition. ———————
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