Ulta Beauty @ultabeauty

The Possibilities Are Beautiful. Tag your pics using #ultabeauty for your chance to be featured.


3,177 posts 5,714,168 followers 356 following

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What we're really doing when we say we're too busy to hang out: ๐Ÿ‘†
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#selfcare with @origins ๐Ÿง–โ€โ™€๏ธ #ultabeauty


Hair mask and chill?๐Ÿง–โ€โ™€๏ธ Whether your hair goal is hydration, protection or shine, there's a mask that'll help you get there. Tap to shop our top picks with this month's Hair Heroes! #ultabeauty

@macadamiahair @redken @biolage @devacurl @sheamoisture @itsa10haircare


Itโ€™s definitely not a dream, @msjasminerose ๐Ÿ˜‰ so incredible to have you as part of our campaign! #ultabeauty โ €โ €โ €โ €โ €โ €โ €โ €โ € โ €โ €โ €โ €โ €โ €โ €โ €โ €
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Repost @msjasminerose: Who woulda thunk, that I, a regular degular 2nd generation Haitian-American woman with chocolate skin & Type 4 hair from Brooklyn, New York, would end up in @ultabeauty stores across ๐Ÿ‘๐Ÿพ these ๐Ÿ‘๐Ÿพ United States ๐Ÿ‘๐Ÿพ ? Iโ€™m still pinching myself only to realize that it isnโ€™t a dream. Itโ€™s crazy because it didnโ€™t feel real until I went inside of an ulta store in Jersey today and saw my face front and center! โ €โ €โ €โ €โ €โ €โ €โ €โ €โ €โ €โ € โ €โ €โ €โ €โ €โ €โ €โ €โ € โ €โ €โ €โ €โ €โ €โ €โ €โ €
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On top of that, so many of my supporters on YouTube and Instagram have reached out and expressed that they're seeing me in the Ulta catalogs, stores, digital advertisements among other things, and how proud they are of me for reppin!
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I am INCREDIBLY honored to be a part of the Ulta Beauty campaign because for so long, I dealt with insecurities about my skin, my hair and my facial features. It also didnโ€™t help that growing up, I hardly saw women with my complexion and my hair texture in the media and so my perception of what was considered beautiful was skewed. I have since removed the โ€œkinksโ€ from my brain and began to embrace the person I was born to be.
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It is my hope that little girls out there who donโ€™t feel beautiful can walk into an Ulta store, see me and realize that beauty comes in ALL skin tones, hair types, shapes, sizes and then maybe, they can walk proudly with their heads held high like the beautiful QUEENS that they are โค๏ธ
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#ad #ultabeauty โ €โ €โ €โ €โ €โ €โ €โ €โ €โ €โ €โ €


This stunning shade just made our heart skip a *beet* ๐Ÿ’“๐Ÿ˜‰ @zodieac is wearing @physiciansformula Healthy Lip Velvet Liquid Lipstick in shade 'Vitamin Beet'

Beauty, your way ๐Ÿ™Œ Share your pics with us by using #ultabeauty! ๐Ÿ“ท @zodieac


Ok @theblackvanity is inspiring us to give blue lips a shot ๐Ÿ’™ (plus those lashes are perfect for #NationalLashDay!!) โ € โ €โ € โ €โ €โ €โ €โ €โ €โ €โ €โ € โ €โ €โ €โ €โ €โ € โ €โ €โ €โ €โ €โ €โ €โ €โ €
@ultabeauty Waterfull Gel Cream Moisturizer.
@tartecosmetics Amazonian Clay Foundation
@coverfx Blurring Primer & Perfect Setting Powder
@limecrimemakeup Venus Palette
@bhcosmetics Brow Pencil
@eylureofficial Luxe Silk Lashes
@anastasiabeverlyhills Requiem

Beauty, your way ๐Ÿ™Œ Share your pics with us by using #ultabeauty! ๐Ÿ“ท @theblackvanity


Lashes for days ๐Ÿ™ Happy National Lash Day! We're celebrating by sharing our top picks. Tap to shop! #ultabeauty

@tartecosmetics @houseoflashes @lillylashes @narsissist @benefitcosmetics @shiseido @nyxcosmetics


Yesss! @andeedoll serving tropical vibes rn ๐ŸŒดSheโ€™s wearing the @lagirlcosmetics Wanderlust Palette with @houseoflashes Iconic Lashes. Who else needs a vacation (preferably somewhere warm)? ๐Ÿ™‹โ€โ™€๏ธโ˜€๏ธ โ €โ €โ €โ €โ €โ €โ €โ €โ € โ €โ €โ €โ €โ €โ €โ €โ €โ €
Beauty, your way ๐Ÿ™Œ Share your pics with us by using #ultabeauty! ๐Ÿ“ท: @andeedoll


Skincare only good for one thing? As if. ๐ŸคšWe're all about these picks doing double (or triple) duty. #ultabeauty
@smithandcult @purcosmetics @coverfx @bareminerals @urbandecaycosmetics


Someone new is joining the family ๐Ÿ‘€The new @tartecosmetics Face Tape Foundation has a similar formula and coordinating shade names as Shape Tape Concealer, so it's easier than ever to find your perfect match! Shop it online and in store now.


๐ŸšจAttn: Skincare enthusiasts๐ŸšจMy Clarins is here! Adding ultra-nourishing ingredients to your routine has never been simpler. Tap to shop this #ultabeauty exclusive online nowโ˜๏ธ


We think this look is a real gem, @leo.valencia ๐Ÿ˜‰๐Ÿ’Ž #ultabeauty โ €โ €โ €โ €โ €โ €โ €โ €โ € โ €โ €โ €โ €โ €โ €โ €โ €โ € โ €โ €โ €โ €โ €โ €โ €โ €โ € โ €โ €โ €โ €โ €โ €โ €โ €โ €
Beauty, your way ๐Ÿ™Œ Share your pics with us by using #ultabeauty โ €โ €โ €โ €โ €โ €โ €โ €โ € โ €โ €โ €โ €โ €โ €โ €โ €โ € โ €โ €โ €โ €โ €โ €โ €โ €โ €
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๐Ÿ“ท @leo.valencia


Colors so rich they'll have you saying, "You like my palette? Gee, thanks. Just bought it" ๐Ÿค‘ Drop a heart with the color you're eyeing โค๏ธ๐Ÿงก๐Ÿ’›๐Ÿ’š๐Ÿ’™๐Ÿ’œ๐Ÿ’—#ultabeauty

@morphebrushes @bhcosmetics @juviasplace @makeuprevolution @limecrimemakeup